We’re changing up our marketing approach. And it involves comic books.

We’re adopting a new marketing mantra for Red Hat Enterprise Linux: Listen. Learn. Build. Which probably doesn’t seem all that revolutionary. That’s pretty much the mantra of open source. But compare that to how tech marketing usually happens.

There’s a lot of building–assets and advertisements and the whole nine yards. But the listening and learning parts usually happen afterwards, if at all.

So we’re making a conscious effort to explicitly apply the principles of open source to the way that we market our flagship open source technology. We’re starting with the listening part.

And who exactly are we listening to? You.

And what exactly are we listening to you talk about? Your OS adventures.

And what exactly do we mean by “OS adventures”?–

–Actually, here’s a better idea. Instead of telling you what we’re doing and why, let’s show you…

Continue reading “We’re changing up our marketing approach. And it involves comic books.”

In Defense of the Pet Container, Part 2: Wrappers, Aggregates and Models… Oh My!

In our first post defending the pet container, we looked at the challenge of complexity facing modern software stacks and one way that containers address this challenge through aggregation. In essence, the Docker “wrapper” consolidates the next level of the stack, much like RPM did at the component level, but aggregation is just the beginning of what the project provides.

If we take a step back and look at the Docker project in context, there are four aspects that contribute to its exceptional popularity:

  1. it simplifies the way users interact with the kernel, for features we have come to call Linux containers;
  2. it’s a tool and format for aggregate packaging of software stacks to be deployed into containers;
  3. it is a model for layering generations of changes on top of each other in a single inheritance model;
  4. it adds a transport for these aggregate packages.

Continue reading “In Defense of the Pet Container, Part 2: Wrappers, Aggregates and Models… Oh My!”

Performance Testing Red Hat Enterprise Linux 7 Atomic Host Beta on Amazon EC2

Red Hat Enterprise Linux 7 Atomic Host Beta is an operating platform that is optimized and minimized to run containers. It packages key components of Red Hat Enterprise Linux 7 such as SELinux, systemd, and tuned with the kernel to facilitate running containers in a secure and optimized manner. It also offers Kubernetes and Docker to facilitate the rapid creation, deployment, and orchestration of containers – simplifying the life cycle management of applications and systems.

Containers allow users to put application and all of their runtime dependencies into secure packages that are both easy to deploy and easy to manage. Containers are also portable and images of a given container can be copied and replicated to other systems. Since containers are isolated from each other and are isolated from the host OS, libraries and application binaries can be updated individually without affecting other containers or the host OS (and vice versa).

The following video (below) mirrors the demo as presented

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The Application Apartment Complex: Red Hat Enterprise Linux & Linux Containers

The advent of any new technology tends to generate a lot of excitement.  Over the course of my career, however, I have never experienced “a buzz” like what we are seeing around Linux containers and application packaging and isolation, containerized applications built in the Docker format.  From my perspective, the ways in which containers may influence our ever evolving technological ecosystem are, quite possibly, limitless…okay, limitless may be strong, and while “game changing technology” may sound cliche, it’s not far from the truth in this case.

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Is Red Hat Enterprise Linux 7 Beta “The 7th Guest”?

Someone out there “gets” the title, right?  No, I’m not suggesting that Red Hat Enterprise Linux 7 Beta is an interactive puzzle adventure game. The relationship, I suppose, is in fact based on a much looser association: this is our seventh major release and this post (as opposed to my first) is dedicated to Red Hat Enterprise Linux running as a guest on third party hypervisors.

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