We’re changing up our marketing approach. And it involves comic books.

We’re adopting a new marketing mantra for Red Hat Enterprise Linux: Listen. Learn. Build. Which probably doesn’t seem all that revolutionary. That’s pretty much the mantra of open source. But compare that to how tech marketing usually happens.

There’s a lot of building–assets and advertisements and the whole nine yards. But the listening and learning parts usually happen afterwards, if at all.

So we’re making a conscious effort to explicitly apply the principles of open source to the way that we market our flagship open source technology. We’re starting with the listening part.

And who exactly are we listening to? You.

And what exactly are we listening to you talk about? Your OS adventures.

And what exactly do we mean by “OS adventures”?–

–Actually, here’s a better idea. Instead of telling you what we’re doing and why, let’s show you…

Continue reading “We’re changing up our marketing approach. And it involves comic books.”